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Press Release

Wi-Care Dutch Innovation: Dementia Jacket my-DBuddy

Posted on: 03 Oct 17
Wi-Care Dutch Innovation: Dementia Jacket my-DBuddy

PR Newswire

GELDERMALSEN, The Netherlands, October 3, 2017

GELDERMALSEN, The Netherlands, October 3, 2017 /PRNewswire/ --

The dementia j acket ' m y- DB uddy ' helps individuals with memory deficiencies maintain independen ce longer, while preserving dignity. The jacket solves common memory problems experienced by thos e who would otherwise not feel comfortable go ing out: recognizing their own jacket, remembering to take keys, closing the jacket and finding the way back home. Of every jacket sold, €50 will be contributed to local Alzheimer ' s organizations. 

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The dementia jacket my-DBuddy an innovative and useful tool which resulted from a challenge: 'Can you design a jacket for people with dementia?' asked Helga Rohra, a world famous dementia activist promoting a better life for people living with this condition. Ms. Rohra's question inspired Wilma Verhoeks, owner of Wi-Care BV, a Dutch company specialized in designing clothes for people with a disability. This jacket is now ready and was presented at the European Alzheimer Conference in Berlin, on October 2nd.

Just like other designs by Wi-Care, my-DBuddy is a concept that combines practical solutions with clothes people like to wear:

  • How do I recognize my jacket? Room for a picture on the strap for hanging the jacket.
  • How do I close the jacket? High-tech hook and loop straps in self-indicating colors.
  • How to avoid forgetting my keys, or leaving them in the door? Key cord in jacket.
  • And what if I get completely lost? Discretely hidden pouch for name and address.

But the innovation does not stop here. Much like a smartphone, my-DBuddy is an open platform and Wi-Care welcomes novel ideas for extra applications which can be developed and marketed by others under my-DBuddy's umbrella. my-DBuddy must evolve into a cluster of solutions for people with memory problems world-wide.

Of every jacket sold, €50 will be contributed to local Alzheimer's organizations in the countries where my-DBuddy is sold, thereby helping both the population in need as well as financially aiding associations dedicated to providing care and support for all those living with Alzheimer's disease.

Wi-Care will be at REHACARE in Dusseldorf, Germany, 4-7 October 2017 (Hall 6, booth 6B24)


PR Newswire

Last updated on: 03/10/2017

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