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Press Release

Quantzig Helped a Leading Pharma Manufacturer Develop Strong Marketing Strategies

Posted on: 03 Oct 17

Quantzig, a global analytics solutions provider, has announced the completion of their new customer segmentation study on the pharmaceutical industry. The client, a leading pharma manufacturer, wanted to leverage customer segmentation solutions to understand the customer’s preference and behavior. They wanted to identify valuable customers in the pharma market and form effective marketing strategies to meet customers’ needs.

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Customer Segmentation Helps a Pharma Market Client Develop Competitive Advantage. (Graphic: Business Wire)

According to the customer segmentation experts at Quantzig, “Most of the pharma manufacturers rely on effective customer segmentation to improve sales performance and assess the growth of new market segments.”

The pharmaceutical industry is transforming, and players in this sector are identifying new approaches to uncover and better define unmet needs of the customers. Organizations are adopting customer segmentation solutions to understand customer needs, buying process, and preferences. With the help of customer segmentation, businesses can enter new market segments.

The solution offered by Quantzig helped the client to segment customers and effectively gain a deeper understanding of the customer’s behavior. The client was able to identify the needs of the customers and implement strategies to meet their needs. The solution provided also helped the client to allocate resources and tailor marketing strategies to enhance performance.

Request a free demo to see how Quantzig’s solutions can help you.

This customer segmentation solution provided benefits that helped the client to:

  • Develop better marketing campaigns and pricing strategies
  • Improve conversion rate and retain long-lasting customer relationship
  • To read more, request a free proposal

This customer segmentation solution offered predictive insights on:

  • Devising effective customer-focused marketing strategies
  • Developing a competitive advantage
  • To read more, request a free proposal

View the complete customer segmentation study here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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Business Wire

Last updated on: 03/10/2017

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