Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms

Pharmiweb.com RSS Feed Pharmiweb.com RSS Feeds

Advertising

Press Release

Aurora announces unique exclusive collaboration with Patient Intelligence Panel (PIPHealth)

Aurora
Posted on: 20 Jul 18

Strategic communications agency, Aurora is proud to announce a ground-breaking new collaboration with Patient Intelligence Panel (PIPHealth) who give patients a voice through research, to make the world more ‘patient intelligent’©. As part of Aurora’s mission to prove we make a difference to patients’ lives, the exclusive Aurora-PIPHealth collaboration makes Aurora the first and only strategic communication agency with their own patient panel to consult. This allows us to validate campaign strategy, creating campaigns that matter to our clients and patients, and provide us with quantified outcomes to evidence that our campaigns truly make a difference.

Commenting on the new relationship, Nadine van Dongen, founder of PIPHealth said “PIPHealth has been working with Aurora for 4 years and values the team’s smart thinking and dedication to involving patients in their campaigns. I’m thrilled to be formalising our working relationship, as with Aurora I believe we can reach more patients and make a bigger difference to health through successful patient co-created campaigns. At PIPHealth, we still run projects directly for pharmaceutical companies as there is a lot of patient work to be done, but I decided to work exclusively with one health communication agency close to my heart.”

Working with PIPHealth as an integral part of our client work, we will be able to provide a comprehensive patient engagement service that includes: segmentation, patient recruitment, identification of person-centred outcomes, quantitative and qualitative patient research and co-creation. Through PIPHealth, Aurora and its clients will be able to understand the perspective and seek advice of thousands of patients in the UK & Europe to understand the impact of health conditions on their lives.

Neil Crump, CINO and Co-founder of Aurora stated “Aurora’s original vision – to help patients access medical innovations is made even stronger with this collaboration. By combining our skills with the PIPHealth team, we can live up to our desire to create smart strategy based on deeper insights and evidence our promise to make a difference.”

Both organisations share the aim to improve the quality of life for patients, either through increased understanding or through improved access to innovation. Aurora is an award-winning strategic communications agency with expertise across the healthcare spectrum. PIPHealth is a 10 year old unique social enterprise and has collaborations with numerous patient advocacy groups and a strong affiliation with King’s College London.

For the 12-month term of the alliance Aurora will be the only marketing communications agency working with PIPHealth.

Editor's Details

Mike Wood
PharmiWeb.com
www.pharmiweb.com
editor@pharmiweb.com

Last updated on: 20/07/2018

Advertising
Site Map | Privacy & Security | Cookies | Terms and Conditions

PharmiWeb.com is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on PharmiWeb.com is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.