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Press Release

DataFlux and StayinFront Partner to Deliver High-Quality Customer Data for Pharmaceutical Companies

Posted on: 10 Apr 12

DataFlux, a leading provider of data management solutions, today announced an expansion of their partnership agreement with StayinFront, a leading global provider of customer relationship management (CRM) systems and mobile sales force effectiveness tools, to provide data quality for StayinFront’s life sciences CRM customers. As part of the new OEM agreement, the DataFlux Data Management Platform will be embedded within StayinFront’s life sciences CRM software to serve as an integral component of the company’s master data management services.

Known for innovative CRM and analytic solutions, StayinFront provides sales and marketing software that enables pharmaceutical clients to sell more and manage better using a wide range of infield and home office platforms. The embedded DataFlux solution improves overall data stewardship. Their best-in-breed technology allows clients to manage and maintain data that is reliable and validated against third-party data sources in real-time, saving StayinFront customers time and money.

In addition, the solution helps facilitate compliance with industry regulations such as the Physician Payment Sunshine Act (PPSA), which requires companies to provide increased transparency of their financial relationships with health care providers (HCPs) through aggregate spend reporting. A single view of this data is required to relate HCPs to health care organizations or associations, helping create a more unified view of HCPs data within the enterprise.

“Over the past several years our clients have been faced with an exponential increase in the amount of data required for day-to-day operations,” said Sam Barclay, executive vice president and managing director North America at StayinFront. “Our partnership with DataFlux allows our customers to leverage high-quality data without additional time and money spent on extracting, cleansing and reimporting. DataFlux allows our customers to create a single source of reliable, accurate and actionable data to develop a trusted and authoritative view – all within the StayinFront software.”

“Ensuring data quality and enabling compliance effectiveness is extremely important in the healthcare sector,” said Pat Herbert, vice president of strategic business relations at DataFlux. “By embedding DataFlux Data Management Platform into its solutions, StayinFront has created a more robust product that can help comply with federal regulations and lead to a more successful business.”

Tweet this: DataFlux and StayinFront team for data quality and compliance in the healthcare and pharma industries.

About StayinFront

StayinFront is a global provider of the world’s most innovative customer relationship management solutions. From on-demand and on-premise CRM to mobile CRM access in the field using Androids™, iPhones and iPads, its ground-breaking software offers rich functionality, fast deployment and easy-to-use tools that increase sales force effectiveness. StayinFront has been selected as a strategic partner by many of the world’s top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit or log on to our blog at

About DataFlux

DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS (, DataFlux helps organizations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.

Business Wire

Last updated on: 10/04/2012

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