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Press Release

Rapid Fire Marketing's Cheryl Shuman Appears with CANNAcig Featured on CBS TV National News Story

Posted on: 21 Sep 12

PR Newswire

LOS ANGELES, Sept. 21, 2012

LOS ANGELES, Sept. 21, 2012 /PRNewswire/ -- Rapid Fire Marketing (Pink Sheets: RFMK) a developer, producer and distributor of vapor inhalers is proud to announce that Celebrity Spokesperson Cheryl Shuman will be featured on CBS television news set to air on September 26, 2012.  The segment currently entitled "Pot Moms: Women Who Prefer Cannabis Over Alcohol" shot by KCBS-TV news will air in Los Angeles on the 11 p.m. newscast and syndicated nationally throughout all of the CBS network stations and affiliates.


Cheryl Shuman will be featured with two young activists who are also mothers introducing the CANNAcig Vapor Inhaler by RFMK as a much healthier way to consume cannabis rather than smoking. "Mainstream America needs to understand that there are millions of women across the country that prefer to consume cannabis instead of alcohol or tobacco.  By going behind the scenes of real life women who regularly use marijuana, it removes the stigma. Media needs to show more positive role models as a modern cannabis consumer versus the typical negative stereotype."

Seventeen states across the country currently provide legal medical marijuana. While still illegal on a federal level, Colorado, Oregon and Washington could become the first to legalize marijuana for recreational use this fall.

In all three states asking voters to decide whether residents can smoke pot, the proponents promise big rewards, though estimates of tax revenue vary widely:

— Colorado's campaign touts money for school construction. Ads promote the measure with the tag line, "Strict Regulation. Fund Education." State analysts project somewhere between $5 million and $22 million a year. An economist whose study was funded by a pro-pot group projects a $60 million boost by 2017.

— Washington's campaign promises to devote more than half of marijuana taxes to substance-abuse prevention, research, education and health care. Washington state analysts have produced the most generous estimate of how much tax revenue legal pot could produce, at nearly $2 billion over five years.

— Oregon's measure, known as the Cannabis Tax Act, would devote 90 percent of recreational marijuana profits to the state's general fund. Oregon's fiscal analysts haven't even guessed at the total revenue, citing the many uncertainties inherent in a new marijuana market. They have projected prison savings between $1.4 million and $2.4 million a year if marijuana use was legal without a doctor's recommendation.

Shuman, a respected business woman and activist states:

Marijuana is objectively less harmful than alcohol.

The consequences of a marijuana offense are too severe.

Law enforcement resources would be better spent on more serious crimes.

"We all know there's a market for marijuana, but right now the profits are all going to drug cartels or underground," said Cheryl Shuman.

Cheryl Shuman has taken Hollywood by storm recently making news with a new reality series in development with the prestigious William Morris Endeavor Agency in Beverly Hills, California. Cheryl Shuman is best known for her work on the television show as the marijuana expert on "Wilfred" the FX network starring Elijah Wood and Jason Gann. Known as the "Martha Stewart of Marijuana" by international media, Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills. Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.

"When I was diagnosed with cancer, I kept a video diary online so that when my time comes I could leave a legacy behind. Thanks to this miracle plant, I am alive to spread the word about cannabis with CBS TV.  Working with William Morris Endeavor to develop this reality series with Mark Itkin is a dream come true," stated Shuman. Cheryl Shuman will continue maintaining a video journal on the development of this alliance on YouTube. Stay tuned....

Safe Harbor:  From time to time, the Company may issue news releases that contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be "forward-looking statements." "Forward-looking statements" are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

SOURCE Rapid Fire Marketing

PR Newswire

Last updated on: 21/09/2012

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