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Press Release

An Oncology Drugs Manufacturer Took Assistance From Quantzig to Understand Their Patient’s Behavior

Posted on: 01 Nov 17

Quantzig, a global analytics solutions provider, has announced the completion of their latest patient journey analysis study on the healthcare industry. The oncology drugs manufacturer wanted to identify effective ways to market oncology drugs. The client also wanted to develop specific models based on the patient journey analysis methodologies. Also, the oncology drugs manufacturer client wanted to address the pain points of cancer patients.

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Patient Journey Analysis Assists a Leading Oncology Drugs Manufacturer to Identify Drug Types That Were Easy to Market. (Graphic: Business Wire)

According to the patient journey analysis experts at Quantzig, “In today’s world, introducing new products for cancer patients requires a detailed knowledge of the patient’s pain points. As a result, major oncology drug manufacturers are adopting patient journey analysis to understand the patient’s requirements.”

Oncology drugs improve the quality of life for cancer patients and extend the chances and duration of survival. The drivers for the oncology drugs market are the rising incidence and prevalence of cancer types, new cancer treatments, and the growing importance of biological therapies. Many leading oncology drugs manufacturers are using patient journey analysis to track the patient’s journey throughout their lifecycle.

Request a free demo to see how Quantzig’s solutions can help you.

The solution offered by Quantzig helped the client to classify various types of cancer and develop different marketing plans. The client was able to gain actionable insights and gauge patient’s needs. Additionally, the oncology drugs manufacturer was able to create a watchlist of bloggers and activists to avoid associating with their brand.

This patient journey analysis solution provided benefits that helped the client to:

  • Understand how the patients used digital resources
  • Gain detailed insight into the patient’s disease lifecycle
  • To read more, request a free proposal

This patient journey analysis solution offered predictive insights on:

  • Understanding and addressing the patients concerns across their journey
  • Creating differentiated market plans for each cancer type
  • To read more, request a free proposal

View the complete patient journey analysis here:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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Business Wire

Last updated on: 01/11/2017

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