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Press Release

Sentrix wins silver MM&M Award for Conversations in Motion

Sentrix Health
Posted on: 07 Nov 17
Sentrix wins silver MM&M Award for Conversations in Motion

PR Newswire

NEW YORK, Nov. 7, 2017

NEW YORK, Nov. 7, 2017 /PRNewswire/ -- Sentrix Health, part of WPP Health & Wellness, won silver for its program, Conversations in Motion for Best Use of Relationship Marketing at the Medical Marketing & Media's 2017 MM&M Awards on October 19. The annual MM&M Awards showcase the best in creativity and effectiveness in healthcare marketing, communications, and media.

This wasn't the first time the program received accolades. Conversations in Motion was also nominated for the Med Ad News Manny Awards and the PM360 Trailblazer Awards and was recently recognized as Highly Commended by the WPPED Cream Awards, WPP's own creative effectiveness awards.

Conversations in Motion is an education program for physicians, developed in partnership with Eli Lilly. Research into rheumatoid arthritis unearthed a disconnect between physicians, who focus on long-term management of the disease, and their patients, who focus on the day-to-day impact the disease has on their lives. Sentrix and Eli Lilly consulted with leading rheumatologists as well as global linguistics and communications experts to develop a comprehensive, fully interactive, unbranded program to provide rheumatologists globally with the right skills and tools to communicate more effectively with their patients. Conversations in Motion was designed to help rheumatologists optimize patient conversations within the time constraints of an ever-shortening office visit.

Judges described the program as highly creative, ambitious, and engaging. "It creates real value for physicians and makes a real difference in patients' lives," one judge said. The four-module program includes role-playing scenarios, videos, and in-office cheat sheets. The teachings embodied have been validated in social theory research and can be incorporated into physicians' practice without adding time to the consultation. In fact, applying the principles saves time and positively impacts treatment outcomes. 

About Sentrix Health

Sentrix Health is a creatively driven, full-service healthcare advertising agency. Sentrix offers integrated HCP promotion and medical education services, a platform that produces more interdisciplinary thinking and cross-functional solutions. With Conversations in Motion, Sentrix again demonstrates how this approach can create stronger, more compelling stories that drive deeper engagement with customers and bring real value to patients.

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SOURCE Sentrix Health

PR Newswire

Last updated on: 07/11/2017

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