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Press Release

Global Face Make-up Market Overview 2017, Demand by Regions, Share and Forecast to 2022

Posted on: 13 Nov 17

The global face make-up market has been witnessing a positive growth owing to factors such as increasing demand for organic products, growing trend of selfies and expansion in emerging regions.

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The latest report by IMARC Group titled, “Face Make-up Magnet Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global face make-up market reached a value of around US$ 28 Billion in 2016. Face make-up products represent the dominant category in the cosmetics industry with a wide consumer-base. Today, face make up products are applied by most of the women across the world on account of their easy availability and properties such as antibacterial, anti-inflammatory, antioxidant, antiseptic, soothing, exfoliative, hydrating, moisturising and toning. They also help to provide a uniform skin tone, hide fine lines, wrinkles, blemishes, and highlight the facial features. 

Highlights of the global face make-up market:

  • A shift towards organic products, rising use of social media and a large number of working women are the major growth inducing factors.
  • As foundation forms the base for any make-up, it represents the biggest segment of the face make-up market.
  • Europe represents the largest consumer of face make-up products.

Although women are the major end-users of face make-up products across the globe, there has been a rise in the demand from men’s segment. Other factors driving the growth of the face make-up market are increasing population, inflating incomes, changing lifestyles and growing number of working women who tend to spend extravagantly on make-up products. Moreover, the rising trend of selfies and the use of social media have also been proactive in influencing the global demand for make-up products. Apart from this, a shift towards natural, herbal and organic face make-up products has been witnessed as a result of growing awareness about the side-effects of chemical products. In order to increase their consumer-base, manufacturers are focusing on unique promotional strategies through various media such as television, magazines, internet, etc. Owing to these factors, the global face make-up market is further expected to reach a value of more than US$ 35 Billion, exceeding a CAGR of 4% during 2017-2022.

On the basis of product type, foundation currently represents the largest segment of the face make-up market. Other major types include face powder, blush, concealer, bronzer and others. Based on distribution channels, retail sales dominate the market, followed by online sales. On the basis of region, Europe currently accounts for the majority of the total global share and represents the largest market for face make-up products. Other major regions include North America, Asia-Pacific, Latin America, and Middle East and Africa. The competitive landscape of the market has also been analysed with some of the key players being L’Oréal, LVMH Moët Hennessy Louis Vuitton SE, Coty Inc., Kao Corporation and Oriflame Holding AG.

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The report by IMARC Group has examined the global face make-up market on the basis of:

Product Use:

  • Foundation
  • Face Powder
  • Blush
  • Concealer
  • Bronzer


  • Europe
  • North America
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Major manufacturers:

  • L’Oréal
  • LVMH Moët Hennessy Louis Vuitton SE
  • Coty Inc.
  • Kao Corporation
  • Oriflame Holding AG

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Editor's Details

kanika sharma

Last updated on: 13/11/2017

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