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Press Release

Helix Launches Holiday Promotions on DNA-Powered Gifts for Everyone on Your Shopping List

Helix Opco,LLC
Posted on: 17 Nov 17

Helix,a personal genomics company, today announced a series of holiday-season promotions on, its newly launched online store which features the world’s largest selection of DNA-powered products. Helix will offer limited time promotions on select products, ranging from genetic ancestry profiles to DNA-tailored nutrition and fitness programs, wine recommendations, and fashion/art accessories.

Each first-time product purchase on includes a Helix DNA kit to collect and mail-in a small saliva sample that Helix uses to sequence (read) DNA and power the insights for the first purchased product. Unlike other genomics companies that require a new saliva sample for each new DNA product, Helix only requires a person to get sequenced once, and then securely stores their genetic information for unlimited, on-demand access to insights from other DNA-powered products in the Helix store across a range of categories including ancestry, entertainment, family, fitness, health, and nutrition.

Finding the ‘wow’ gift is a perennial struggle every holiday season,” said Deena Bahri, Chief Marketing Officer at Helix. “But this year, shoppers looking for a one-of-a-kind, and truly personalized gift for their friends, family and colleagues can visit to find the perfect DNA-tailored gifts for everyone on their list -- whether it’s a health and fitness enthusiast, a die-hard sports fan, or a food and wine lover.”

Here are the hottest holiday deals on DNA-powered products found in the Helix store (, which all include Helix’s DNA sequencing kit:

  • DNAFit StartLine ($49.99; reg. $129.99): Discover how your height and genetics compare to a database of 8,000+ elite athletes across 5 different types of sports.
  • Arivale Beat Your Genes: Weight Loss Coaching ($49.99; reg. $99.00): Armed with your genetic data on factors that impact your weight loss, work 1-on-1 for 30 days with an Arivale Registered Dietitian to outline a weight loss plan personalized to you. Also available on with free 2-day shipping for Prime members.
  • Vinome Wine Explorer ($49.99; reg. $109.99): Discover hard-to-find, curated wine recommendations uniquely tailored to your taste preferences and selected based on your DNA. Also available on with free 2-day shipping for Prime members.
  • National Geographic Geno 2.0 ($99.95; reg. $179): Learn details of your genetic ancestral makeup going as far back as 200,000 years, and find out which DNA traits you share with historical geniuses.
  • Dot One Personalized Scarf ($149.99; reg. $229.99): Bring your DNA to life and refresh your wardrobe with a one-of-a-kind, distinct, and fashionable knitted scarf based on your unique genetic profile. (Promotion runs 11/20 - 11/27) Also available on with free 2-day shipping for Prime members.

“Giving one of Helix’s products as a gift is like giving someone a passport to discovering how their unique genetic profile can impact every aspect of their life and the choices they make,” said Clayton Lewis, CEO, Arivale. “In the case of our weight loss and heart optimizer programs, your loved ones get their DNA sequenced, have an in-depth consultation with a dietitian to understand their results and get personalized diet and exercise recommendations, and then can easily return to the Helix store to discover more insights —from sleep to fitness to health risks. It’s a gift that keeps on giving, and we like that.”

The Helix store, located at, is currently available to U.S. residents only. For more information, please visit

About Helix

Helix is a personal genomics company with a simple but powerful mission: to empower every person to improve their life through DNA. We’ve created the first store for DNA-powered products where people can explore diverse and uniquely personalized products developed by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can integrate DNA insights into products across a range of categories, including ancestry, entertainment, family, fitness, health and nutrition. From profound insights to just-for-fun discoveries, Helix is here to help people live a fuller life. Helix is headquartered in the San Francisco Bay Area, and has a CLIA- and CAP-accredited Next Generation Sequencing lab powered by Illumina (NASDAQ:ILMN) NGS technology, in San Diego. Helix was created in 2015 with founding support from Illumina, its largest shareholder. Learn more at

Helix, the Helix logo and Exome+ are trademarks of Helix Opco, LLC. All other trademarks referenced herein are the property of their respective owners.

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Business Wire

Last updated on: 17/11/2017

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