Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms RSS Feed RSS Feeds


Press Release

Pennsaid 2016 U.S Promotional Report - Research and Markets

Research and Markets
Posted on: 13 Dec 17

The "Pennsaid 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Pennsaid through personal promotion in 2016 and how does this compare to its peer set in the Osteoarthritis and Pain - NSAIDS markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Horizon's depth of coverage vary within key specialties (e.g., Orthopedic Surgery, Family Medicine, Internal Medicine, Rheumatology, Physical Medicine and Rehabilitation, Anesthesiology, and Pain Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Pennsaid throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers for Pennsaid in 2016?

Data Sources and Methodology:

  • We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
  • Over 16,800 paid interactions across 7,200 physicians made on behalf of Pennsaid were carefully examined to support our analysis. In addition, interaction data from 10 peer products (e.g. Caldolor, Duexis, Dyloject, Flector Patch, Ofirmev, Sprix, Vimovo, Voltaren Gel, Zipsor, and Zorvolex ) was leveraged to provide benchmarking and market insights.

For more information about this report visit

View source version on

Business Wire

Last updated on: 13/12/2017

Site Map | Privacy & Security | Cookies | Terms and Conditions is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.