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Press Release

U.S. Divigel Promotional Activities in 2016-2017 - Research and Markets

Research and Markets
Posted on: 15 Dec 17

The "Divigel 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Divigel through personal promotion in 2016 and how does this compare to its peer set in the Vasomotor Symptoms markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Vertical Pharma's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Divigel throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers for Divigel in 2016?

Data Sources and Methodology:

  • We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
  • Over 8,300 paid interactions across 3,000 physicians made on behalf of Divigel were carefully examined to support our analysis. In addition, interaction data from 5 peer products (e.g. Brisdelle, Duavee, EstroGel, Evamist, and Premarin) was leveraged to provide benchmarking and market insights.

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Last updated on: 15/12/2017

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