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Press Release

United States Alcortin A Promotional Activities Report 2016-2017 - Research and Markets

Research and Markets
Posted on: 18 Dec 17

The "Alcortin A 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Alcortin A through personal promotion in 2016 and how does this compare to its peer set in the Atopic Dermatitis markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Novum's depth of coverage vary within key specialties (e.g., Dermatology, Obstetrics/Gynecology, Podiatry, Gastroenterology, Family Medicine, Internal Medicine, and Colorectal Surgery) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Alcortin A throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers for Alcortin A in 2016?

Data Sources and Methodology:

  • We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
  • Over 3,400 paid interactions across 2,300 physicians made on behalf of Alcortin A were carefully examined to support our analysis. In addition, interaction data from 7 peer products (e.g. Ceracade, Desonate, Elidel, Eucrisa, Locoid, Neosalus, and Trianex) was leveraged to provide benchmarking and market insights.

For more information about this report visit https://www.researchandmarkets.com/research/g9vkz4/united_states?w=4

View source version on businesswire.com: http://www.businesswire.com/news/home/20171218005665/en/

Business Wire
www.businesswire.com

Last updated on: 18/12/2017

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