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Press Release

Noom Reveals Behavior Patterns of Consumers Who Succeed With Weight Loss Resolutions

Posted on: 02 Jan 18
Noom Reveals Behavior Patterns of Consumers Who Succeed With Weight Loss Resolutions

PR Newswire

NEW YORK, Jan. 2, 2018

NEW YORK, Jan. 2, 2018 /PRNewswire/ -- For the first time, artificial intelligence and human coaches have quantified the behavior patterns and attitudes of people who complete their weight loss goals, providing new guidance for consumers on how to succeed with their New Year's resolution.

The analysis was conducted by Noom, the leader in mobile health coaching, involving more than 20 million people across the U.S. and more than 4 billion data points of behavior patterns logged on the platform. Consumers enter their lifestyle, exercise and diet data with Noom Coach, giving the behavior change company a unique view on Americans' health habits.

Dr. Andreas Michaelides, Noom's Chief of Psychology, predicts artificial intelligence and human coaches will increasingly work together to help more consumers succeed with their New Year's resolutions in 2018.

"By analyzing all types of user attitudes and behavior patterns, we help consumers embark on a weight loss journey that maximizes their chances for finding weight loss resolution success," said Dr. Michaelides. "We already know past behaviors and attitudes are strong indicators of what will happen in the future. Using big data, we are now able to quantify the past in novel ways and help users change patterns to avoid the unique pitfalls that have prevented them from finding success."

Behavior Patterns of Consumers Who Succeed With Their Weight Loss Goals

Noom's analysis specifically looked for behavior patterns and attitudes shared by people who achieve their weight loss goals. The analysis uncovered some common themes that include common habits, including:

  1. Creating an "SOS Plan" to navigate past future failures. The "emergency" plan provides these consumers with role-playing scenarios when failure feels imminent.
  2. Choosing an accountability partner to assist with the journey. Consumers who succeed never try alone.
  3. Physically writing out the actions that didn't work in the past.
  4. Identifying and understanding their own psychological triggers.
  5. Setting realistic goals that are more achievable and set a "super goal," which maximizes success rate.
  6. Weighing themselves daily. Consumers who weigh themselves once in the first week have a 13 percent chance of finishing their weight loss resolution, while consumers who weigh themselves daily, have a 64 percent chance of success.

Noom updated its mobile weight loss program in December 2017, integrating psychological tricks surrounding the most successful behavior patterns and attitudes found among consumers who achieve their long-term weight loss goals.

The co-founder and President of Noom, Artem Petakov, says this latest launch makes Noom the first mobile program to curate successful behavior patterns and attitudes from around the globe, using consumer data from over 45 million people.

"Noom Coach is not a quick fix or a diet. Our behavioral program ignites long-term changes that help consumers get healthier and stay healthier over time," said Petakov. "Together, our human coaches and artificial intelligence platform are changing the way consumers get healthy in the next generation."

Published Peer-Reviewed Studies on Noom Coach

In 2017, Scientific Reports and the Journal of Human Hypertension published peer-reviewed studies on the effectiveness of Noom Coach for long-term weight loss. The Journal of Human Hypertension found adults with high blood pressure lowered their risk of hypertension by using Noom's mobile Hypertension Reduction and Prevention Program (HRPP).

Scientific Reports , a research journal from the publisher of Nature, found that 80 percent of Noom Coach users lost significant weight using the mobile health application. It was the first study to analyze data on a global scale, looking at how climate impacts weight loss success.

Additionally, the British Medical Journal Open Diabetes Research & Care published a study that found 64 percent of participants who completed Noom's program lost over 5 percent of their body weight.

About Noom, Inc.

Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Noom's direct-to-consumer weight loss and fitness mobile applications have reached more than 45 million users worldwide. Leveraging the success of their groundbreaking health and fitness programs, Noom developed a behavior change platform to treat chronic and pre-chronic conditions, beginning with the CDC's Diabetes Prevention Program (DPP). Noom is the first fully mobile diabetes prevention program to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

Press Contact: Mark Macias
Phone: 646-770-0541

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PR Newswire

Last updated on: 02/01/2018

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