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Press Release

Evolving Marketing Strategies: Successful Methods As Prescribed by FiercePharma

ExL Events
Posted on: 08 Jan 18
Evolving Marketing Strategies: Successful Methods As Prescribed by FiercePharma

PR Newswire

NEW YORK, Jan. 8, 2018

NEW YORK, Jan. 8, 2018 /PRNewswire/ -- ExL Events, in collaboration with FiercePharma, is hosting the 2018 FiercePharmaMarketing Forum, taking place March 6–7, 2018 at the Crowne Plaza, Times Square in New York City.

The world of pharmaceutical marketing has never been more competitive, more exciting or more fraught with challenges. New categories of groundbreaking drugs, unprecedented competition and the growing demand for better patient solutions and outcomes are forcing pharma marketing to places it's never been. Add to that a thriving-but-disparate global market — along with renewed political, regulatory and reputational pressures — and you get just a glimpse into the demanding and difficult tasks facing pharma marketers and advertisers today.

It is into this arena that we debut the first FiercePharmaMarketing Forum. The editors and reporters of FiercePharma's marketing team are gathering some of the most innovative and creative marketing minds in the industry — from marketers inside Big Pharma to outside ad agency veterans to technology experts — all looking to solve modern pharma and healthcare marketing challenges.

Featured Speakers:

  • Natalie Mancuso , Senior Product Manager, MarketingREGENERON 
  • Anthony Molloy, Esq. , Vice President, Legal and Compliance, Deputy General CounselPACIRA PHARMACEUTICALS 
  • Elissa Johnsen , Head of Product and Pipeline CommunicationsTAKEDA
  • Robby Zirkelbach , Executive Vice PresidentPHRMA 
  • Danielle Salowski , Industry Manager, HealthcareFACEBOOK 
  • Yan Fossat , Senior VPKLICK LABS
  • Megan Danielson , Head of Healthcare, GOOGLE
  • Catherine London , Executive VP Corporate Communications, BIOASIS
  • Stephen Ranjan , CMOMERCK 
  • Shira Derasmo , Head of Communications and Marketing, HUMANA
  • Dr. Julie Greely, National Director — Health Economics and Outcomes Research, Medical Affairs, ASTELLAS
  • Laurence Smith , Global Marketing Executive Director, MERCK
  • Bryan Cohen , Innovation Fellow, PFIZER
  • Stephanie Wenstrup , Head of Consumer Marketing, Cardiovascular and Diabetes, ASTRAZENECA
  • Graham Goodrich , Vice President, Diabetes Marketing, BOEHRINGER INGELHEIM
  • Gail Cohen , Vice President, Corporate Communications, ACORDA THERAPEUTICS
  • Sachin Kamal-Bahl , Vice President and Innovation Center Head, Global Health and Value, PFIZER
  • Aimee Lenar Vice President of Gastroenterology Marketing, ALLERGAN
  • Kristin Demafeliz, Senior Associate Director, THE MICHAEL J. FOX FOUNDATION FOR PARKINSON'S RESEARCH
  • Angela Horstmann , Consumer Lead for U.S. Vaccines, GSK

To visit our conference website, please visit

To register, please visit and use Priority Code C1029PRnews.

For more information, contact: ExL Events                                 
Phone: 866-207-6528


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PR Newswire

Last updated on: 08/01/2018

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