Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms

Pharmiweb.com RSS Feed Pharmiweb.com RSS Feeds

Advertising

Press Release

Digestive wellness brand, Bimuno, wins major new Tesco listing

Bimuno
Posted on: 23 Feb 18
Digestive wellness brand, Bimuno, wins major new Tesco listing
  • Bimuno Daily and Bimuno Ibaid to be stocked in 370 Tesco stores from the 21st February
  • Marks a milestone as the first supermarket listing for the brand
  • Follows news of a major marketing push including a £1m investment in the first half of 2018

 

Bimuno, a daily food supplement which stimulates the growth of good bacteria in the gut, has secured a major new listing for two of its products in 370 Tesco stores nationwide, marking a milestone for the brand as its first supermarket listing. The account win comes as part of the brand’s continued growth.

 

Karen Revel-Chion, Global Director of Marketing at Bimuno says:

“We are delighted to have secured Tesco as a stockist. Fulfilling a presence in one of the UK’s largest supermarkets is a huge milestone for the brand at this exciting time. As brand awareness continues to grow, this new listing brings us one step closer to our goal of becoming the by-word for digestive wellness.”

 

Bimuno recently announced a major marketing push, including a £1m investment in the first half of 2018 alone. As a part of this new drive, the brand revealed a redesigned website and new product packaging, both reflecting its wellness credentials. Bimuno also plans to roll out new print and out of home media and a creative digital campaign.

 

Bimuno is a UK food supplement brand manufactured by Clasado BioSciences developed with scientists from the Department of Nutrition and Food Science at the University of Reading. It is available in three different formats; Bimuno Daily, a powder for anyone looking to take care of their gut health, Bimuno Ibaid in a pastille format for sensitive stomachs and those with symptoms of IBS and Bimuno Travelaid help with travellers’ diarrhoea when taken before and during travel.

They contain the unique ingredient B-GOS® which naturally feeds and stimulates the growth of good bacteria in the gut. Bimuno is supported by over 30 scientific studies. One sachet of Bimuno Daily can be dissolved in tea, coffee, juice or other drinks, or sprinkled over food.

Bimuno Daily and Bimuno Ibaid (£11.99 per product) will be available in Tesco from 21st February 2018.
Other stockists include Boots and Holland & Barrett.

For more information:
www.bimuno.com

Editor's Details

Mike Wood
PharmiWeb
mike@pharmiweb.com

Last updated on: 23/02/2018

Advertising
Site Map | Privacy & Security | Cookies | Terms and Conditions

PharmiWeb.com is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on PharmiWeb.com is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.