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Press Release

Prime Therapeutics Surpasses 1 Million Medicaid Members

Prime Therapeutics
Posted on: 28 Feb 18

CLEVELAND, Feb. 27, 2018 /PRNewswire/ -- Many people today live with some sort of neck pain and shoulder discomfort. Everyday life can be tough on our necks. Doctors have discovered that the "technology generation" is putting extreme stress on their necks—increasing the likelihood of chronic pain.  We spend hours looking down at our phone, a computer, reading, playing video games, or performing everyday tasks.  The frequency of neck strain is increasing exponentially.  Leaning your head forward can put up to sixty pounds of stress on your neck! This stress something the body was not designed to tolerate.

For the past two years, Cleveland-based Enduring Wellness looked to Cleveland medical institutions and national studies on the problem to conceptualize the best non-invasive and non-drug-related solutions to neck strain and subsequent pain.

Their new product---a new pillow design called ComfortAdjust™ Pillow—is ready for market.

It is widely accepted in the medical community that proper neck support and alignment can play a key role in sleep quality.  Cervical posture promotes circulation, airflow and allows the muscles and tendons to stretch, relax and restore during a sleep cycle each night. The ComfortAdjust™ Pillow integrates a standard of care typically prescribed to people with neck problems—a foam neck roll. By capturing the foam roll inside of a premium memory foam pillow, the company has redesigned the sleep dynamics for today's lifestyle.

"We discovered that the basic pillow needed new design thinking for the technology generation," said co-inventor and CEO Brian Sokol.  "We have a new solution in the first memory foam pillow that has an adjustable foam neck roll inside."

Enduring Wellness LLC is a Cleveland, Ohio based company dedicated to providing wellness product solutions based on medical research. Their debut product—the ComfortAdjust™ Pillow is now available for pre-order on Kickstarter:

Editor's Details

Mike Wood

Last updated on: 28/02/2018

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