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Press Release

Signia Launches "It's Your Choice" Video Series to Show the Realities of Hearing Loss

Posted on: 12 Mar 18
Signia Launches "It's Your Choice" Video Series to Show the Realities of Hearing Loss - Signia selected three people from across the United States to receive a hearing test and a pair of Signia hearing aids at no cost - Signia produced the It's Your Choice video series to follow these three individuals on their emotional journeys back to hearing - It's Your Choice exposes the lost opportunities and connections caused by waiting too long to address hearing loss

PR Newswire

PISCATAWAY, N.J., March 12, 2018

PISCATAWAY, N.J., March 12, 2018 /PRNewswire/ -- Signia today announced the premier of It's Your Choice—a new video series debuting on YouTube highlighting three individuals with hearing loss and their path to better hearing. Signia designed this project to raise awareness of hearing loss and the risks associated with waiting to address it, and show how different life can be once someone chooses to get hearing aids.

Experience the interactive Multichannel News Release here:

The following are the three people selected for the series, who each received a free pair of Signia hearing aids:

  • Harvey Patterson, Monrovia, California 
  • Danyell Schendel, Memphis, Tennessee
  • Robert Seidler, Sopchoppy, Florida

The Costs of Waiting
The average person waits nearly seven years from the onset of hearing loss until they seek help. Not only does this delay enjoyment of better hearing, but it also exposes them to a variety of health risks and challenges in their everyday lives.

"Watching these courageous individuals on their journeys back to better hearing is both heartwrenching and heartwarming," said Debra Ludgate, Sr. Director, Signia brand hearing aids. "We've never had such a raw view into the true extent of lost opportunities and connections caused by waiting to address hearing loss and how life-changing it is when you finally do something about it. These individuals provide inspiration for living life to its fullest."

Signia launched the It's Your Choice project in 2017 to raise awareness of the negative effects of untreated hearing loss. Signia performed a nationwide search to find three individuals with hearing loss who had not yet taken the necessary steps to address their condition. Those selected received hearing tests, expert diagnoses, and a pair of Signia's top-of-the-line hearing aids matched to their specific needs – all at no cost to the individual. Signia captured each of these emotional stories in three segments comprising the It's Your Choice video series. The complete series is available today for viewing at

Introducing the Winners
Harvey Patterson
lives in the Los Angeles area with his wife, daughter, and two grandchildren. Harvey has had a lifelong love of all things mechanical working as a machine tool designer and enjoying a hobby as a Nascar pit mechanic. Unfortunately, Harvey's lifetime exposure to loud sounds took a significant toll on his hearing. When diminished hearing caused him to misunderstand his grandson, leading Harvey to miss an important track meet, he knew he had to take action. Signia set Harvey up with Dr. Daisy Elwick of BrightHear Audiology in Arcadia. See Harvey's journey here.

Memphis resident Danyell Schendel lost nearly all hearing in her right ear after a bout with meningitis as a toddler. During childhood, Danyell developed a sense of shame about being different and kept her hearing loss a secret from all but her closest friends. With the help of Tania Williams of Brentwood Hearing in Nashville, Danyell was finally able to address her condition. See Danyell's journey here.

Robert Seidler is a filmmaker based in Sopchoppy (near Tallahassee). Robert is also an avid cyclist for whom cycling creates a special "Zen-like" environment where he can discuss projects with clients and talk about life's important issues with his friends and family. As Robert's hearing declined, this special environment became silent, and he  became increasingly depressed and withdrawn.Tammara Thompson from All Clear Hearing Centers in Panama City Beach helped guide Robert back to a world of hearing so he could once again enjoy his Zen cycling world. See Robert's story here.

For More Information: Signia has created a webpage with a wealth of information about hearing loss and the effects of waiting too long to address your loss.

Visit for more information.

To learn more about Signia, visit

About the Sivantos Group

The business operations of the former Siemens AG hearing aid division have been combined into the Sivantos Group since early 2015. Sivantos can look back on almost 140 years of German engineering and countless global innovations. Today Sivantos is one of the leading hearing aid manufacturers worldwide. With its around 6,000 employees, the group recorded revenues of 967 million euros in the fiscal year 2016/2017 and an operating profit (Adj. EBITDA) of 238 million euros. Sivantos' international sales organization supplies hearing care specialists and sales partners in more than 120 countries. Particularly high value is placed on product development.  Sivantos aims to become the market leader in the coming years with its brands Signia, Siemens, Audio Service, Rexton, A&M, HearUSA and audibene. The owners of Sivantos are the anchor investors EQT along with the Strüngmann family as a co-investor.

Sivantos GmbH is a brand license holder of Siemens AG.

More information can be found at






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PR Newswire

Last updated on: 12/03/2018

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