Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms RSS Feed RSS Feeds


Press Release

IQVIA Introduces Orchestrated Customer Engagement to European Market at eyeforpharma Barcelona

Posted on: 13 Mar 18

BARCELONA, SPAIN and LONDON, UK, 13th March 2018 – Today at the eyeforpharma congress, IQVIA (NYSE:IQV) introduces its new Orchestrated Customer Engagement (OCE) solution to the European market. OCE is an innovative technology that supports organisations across the EMEA region to drive a new commercial model of orchestration, uniquely adapted for the life sciences industry, enabling them to collaborate more effectively.


Built on best-in-class technologies, OCE manages the complexity of tracking multiple interactions and markets to ensure value for the customer. OCE provides native integration across a “platform of platforms”, seamlessly connecting those in operations, IT, sales, marketing and other functions; enabling the sharing of data and more accurate data reporting; and allowing for easier and quicker implementation. 


Early adopters of the OCE solution include Merck and Pierre Fabre. “Orchestrating our company’s engagement with our customers by leveraging new technologies is an important part of our commercial strategy,” said Chetak Buaria, Global Head of Commercial Excellence (Biopharma), Merck KGaA, Darmstadt, Germany. “For this reason, we are delighted to co-operate with IQVIA on OCE. This cooperation will give us the ability to influence the solution roadmap and experiment new customer engagement models early on.”


OCE leverages IQVIA’s Ada™, artificial intelligence that gives users recommendations for next-best actions; Apollo™, an intuitive user interface; and Lexi™, an application program interface (API) layer to connect all applications and data using common language. Life sciences companies are able to implement OCE with IQVIA or with other providers certified within the ecosystem.


IQVIA President, North Europe, Middle East, South Asia and Africa, Alistair Grenfell, said, “Success in the life sciences sector is built on trust and meaningful interaction between companies and their medical professional stakeholders. Key to building that trust is the ability to organise interactions in a way that meets the personalised needs of the individual stakeholder. The OCE solution significantly enhances a company’s ability to do this, by seamlessly integrating the work of different disciplines and providing a genuine 360 view of customer engagement. It also offers significant efficiency and potential cost-savings. At IQVIA we believe OCE is the future of customer engagement and we are proud to introduce this next-generation system to Europe.”


For more information on Orchestrated Customer Engagement (OCE), please visit Exhibit 37-42 at the eyeforpharma Barcelona conference, or the IQVIA website.

Editor's Details

Mike Wood

Last updated on: 14/03/2018

Site Map | Privacy & Security | Cookies | Terms and Conditions is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.