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Press Release

Nuvo Group Names Debra Bass as Global Chief Marketing Officer and President, Nuvo Group America

Nuvo Group
Posted on: 23 Mar 18

NEW YORK, March 22, 2018 /PRNewswire/ -- Nuvo Group, LTD, an emerging leader in maternal-fetal connected health, today named Debra Bass as Global Chief Marketing Officer and President, Nuvo Group America.  In this newly-created role, Ms. Bass will lead global development of the Nuvo Group corporate brand and the U.S. market introduction of the company's innovative pathway utilizing Nuvo Group's patented sensor-based wearable monitoring technologies, big data analytics, and cloud-based platform to deliver leading-edge solutions designed to advance the delivery of maternal-fetal care.

"We are extremely pleased to welcome Debra Bass to Nuvo Group and look forward to her vision and leadership in helping to establish Nuvo Group as a global leader in the critically important and intensely personal area of maternal-fetal health," said Oren Oz, Founder and CEO of Nuvo Group. "Debra's wealth of business experience in the health sector, renowned expertise in building iconic brands, and her experience in and personal passion for maternal and baby care make her the ideal global leader of the Nuvo Group brand and our senior leader in the U.S. marketplace."

A widely-recognized leader in global marketing, Ms. Bass joins Nuvo Group from Johnson & Johnson (J&J) Consumer Companies where she most recently served as President of Global Marketing Services and led a team of over 200 professionals responsible for accelerating profitable growth among J&J's nearly $14 billion portfolio of global and regional brands. In this capacity, Ms. Bass provided visionary thinking and operational leadership to create new capabilities to evolve the consumer business model and commercial playbook to better compete in today's age of heightened consumer expectations and digital disruption. 

"This is an ideal time to be joining Nuvo Group as it leans in to value-based healthcare trends and capitalizes on its unique market position in the maternal fetal health space behind a strong pipeline of connected health solutions," said Ms. Bass.  "Nuvo Group's commercial momentum will be fueled by its world-class Board of Directors and Medical Advisory Board and the recent closing of a $15 million financing round led by German institutional investors advised by Shareholder Value Management AG, together enabling the ideal environment for Nuvo Group to achieve its business goals and realize its ambition to improve the lives of mothers and babies".

 "This opportunity threads the needle on the totality of my career experience in consumer healthcare, medical devices, and baby care and leans in to my passion to empower women in their self-care," Bass concluded.

"The work we're doing at Nuvo Group will have an immediate impact on how maternal-fetal care is delivered and accessed by both expectant mothers and medical professionals," continued Oz. "Nuvo Group's advancements in connected pregnancy technologies have the potential to improve a segment of healthcare that has remained largely unchanged for decades. In bringing medical grade solutions to the home environment, in this case to expectant mothers, Nuvo Group is enabling continuous, remote, and hassle-free pregnancy monitoring. As a result, physicians will now have sufficient data points to observe changes, evaluate trends, and ultimately make informed decisions about pregnancy care."

Prior to leading Global Marketing Services for J&J's consumer companies, Ms. Bass served as Global President of J&J's global baby care franchise and was responsible for the long-term growth of iconic JOHNSON'S™ brand and the portfolio of broader baby equities including AVEENO BABY™, PENATEN™, ELSKER™, and DESITIN™.  Additionally, Ms. Bass has held marketing leadership positions in the medical devices sector at J&J and in pharmaceuticals with Bristol Myers Squibb Company, and started her career with classical brand management training at Procter & Gamble building iconic brands such as Tide™ detergent and Cover Girl™ cosmetics.

Ms. Bass is a sought-after industry speaker with engagements at Cannes Lion's Health, Modern Marketing Summit, and New York Advertising Week. She was recently recognized with the "Top 100 Women in Brand Marketing" Award by Brand Innovators.  Additionally, Ms. Bass is actively committed to advancing Women's Leadership. Prior to joining Nuvo Group, Ms. Bass served on the Global Women's Leadership Initiative Steering Committee at J&J Companies and as an Executive Director of the powerful #SeeHer Advertising Industry Initiative.  Ms. Bass is currently a member of the P&G Alumni Women's Forum and was recently recognized with a Tri-State Diversity "Most Powerful and Influential Women" award for her commitment to Women's Leadership.

Ms. Bass holds a B.A. in Public Policy from Duke University and an M.B.A. in General Management from the University of Michigan, Ross School of Business. 

About Nuvo Group, LTD

Nuvo Group is committed to transforming pregnancy care for a new generation. Proprietary software solutions combined with innovative product design utilize big data analytics to optimize pregnancy healthcare on a global scale. Nuvo Group leadership is comprised of dedicated data engineers, medical professionals, software designers, and proud parents who share a collective vision to create new solutions for both patients and doctors, creating an immediate impact on maternal care worldwide. Nuvo's initial product offering for healthcare providers is currently undergoing testing to support FDA approval and is not yet available for sale in the United States. 

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Editor's Details

Mike Wood

Last updated on: 23/03/2018

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