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JAYNE HURRELL (NÉE POOLEY) JOINS OPEN ACCESS CONSULTING AS DIRECTOR OF GLOBAL VALUE COMMUNICATIONS

OPEN Access Consulting
Posted on: 10 Apr 18

OPEN Access Consulting has appointed Jayne Hurrell (née Pooley) in the newly created role of Director of Global Value Communications.  

Speaking of her new appointment, Jayne commented, “I am excited to join the talented team at OPEN Access Consulting as we evolve and grow our global value communications offering.  While the importance of value demonstration has long been acknowledged, diminishing healthcare budgets and increasing market access hurdles mean that the need for a well-supported, compelling value proposition has never been greater. Working in partnership with the other OPEN Health businesses allows us to offer the full spectrum of activities required to successfully commercialise a product in this challenging environment, from stakeholder mapping and engagement through evidence generation to communication of value”.

Jayne joins OPEN Access Consulting and the OPEN Health Group from Evidera, where she worked for over 10 years, most recently as Vice President and EU Practice Lead, Market Access Communications. In this role, Jayne oversaw the team’s market access communications offering, supporting clients in the development of value communications materials with the payer as the ultimate end audience, including core value dossiers, payer-focused objection handlers, stand-alone payer value propositions and local HTA submissions. With a background in medical writing, Jayne combines strategic expertise and insights into the payer perspective with a focus on high-quality outputs that provide compelling value messages underpinned by the best available supporting evidence.

Commenting on her appointment, OPEN Access Consulting CEO Dorinda Hickey said, “We are delighted to have Jayne on board.   Our global value communications team has grown significantly over the last year and will really benefit from her expertise and leadership.”

Contact

For further information please contact OPEN Health on 01628 481112 or get in touch with Emily Chow via email on EmilyChow@openhealth.co.uk.  Our office hours are Monday through Friday 9.00-5.30pm.

About OPEN Health

OPEN Health is a global healthcare communications and market access group, made up of 9 specialist, best-in-class businesses, working in partnership to drive positive change. https://www.openhealth.co.uk/

The OPEN approach removes the boundaries between data and analytics, scientific expertise, creativity and digital know-how. The group champions partnership, taking time to understand clients’ business challenges and putting together the right team to deliver innovative, compelling and practical solutions.

The OPEN Health businesses are all experts in their field, and include: Accretio – Brand fostering, Harvey Walsh – Healthcare informatics, LEC – Brand Communications, Liberum – Independent Medical Education, OPEN Access Consulting – Market Access Consulting, pH Associates – Real world data, Succinct - Medical Communications, Reynolds Mackenzie – Public Relations and The EarthWorks – Patient Engagement and Health Technology.

The group works with over 100 client companies, including almost all of the world’s top 40 pharmaceutical companies, as well as many device, diagnostic and healthcare delivery organisations; from small start-ups to major multinationals at a UK, regional and global level.

 

Headquartered in Marlow, Buckinghamshire, OPEN Health employs over 300 people, operating across 6 locations, including offices in Chicago, Dubai and London.

Follow our LinkedIn, Twitter and Instagram social pages to keep up with the latest OPEN Health news.

 

Editor's Details

Mike Wood
PharmiWeb.com
www.pharmiweb.com
editor@pharmiweb.com

Last updated on: 10/04/2018

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