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Press Release

Heritage Rx and HORIZON Health Ventures Combine, Rebrand as Confidio

Weiss PR
Posted on: 20 Jun 18
Heritage Rx and HORIZON Health Ventures Combine, Rebrand as Confidio Pharmacy Benefit Advisory Firms Complete Rebranding Efforts

PR Newswire

BALTIMORE, June 20, 2018

BALTIMORE, June 20, 2018 /PRNewswire-PRWeb/ -- Heritage Rx and HORIZON Health Ventures, pharmacy benefit advisory firms located in Towson and Sandy Spring, Md., today announced the completion of their merger and a major corporate rebranding effort.

Going forward, the two entities will be known collectively as Confidio. The name and brand revamp are the result of combining the existing brands under one umbrella while reinforcing the organization's core competency as a trusted leader in pharmacy benefit optimization.

"Having been in business for seven years and with a deep bench of industry insiders, we feel this is the right time to strategically align our business to help more companies and organizations of all sizes overcome the challenge of managing pharmacy benefits while reducing their costs," explains Scott Vogel, Partner and Practice Leader at Confidio.

"The combination of HORIZON's success focusing solely on the benefit advisor market with Heritage's expertise serving the largest plan sponsors in the country will create a broad foundation to support and nurture our growth while elevating the quality of services we provide clients," Vogel continues.

Vogel's business partner, Practice Leader Cory Easton, adds, "We want to use our unique experience as trusted advisors, combined with our proprietary analytics, to provide the right solutions at the right time so the clients and benefit advisors we serve can get back to growing and running their organizations instead of investing time trying to navigate the confusing maze of pharmacy benefits."

The new name, Confidio, is based on the Latin word for "trusted" – a key point of pride for the legacy teams that have come together to offer a single face to the market, according to Vogel and Easton. They note that trust and transparency have been essential to the advisory firm's success over its history, as well as a track record of delivering on promised outcomes.

Confidio will continue to offer a full suite of pharmacy audit, procurement, and consulting services aimed at significantly lowering pharmacy benefit costs and producing a tangible return on investment.

The two cornerstones of the company's service offering are:

  • Confidio Consulting ServicesSM, a fully customized solution that provides plan sponsors, health plans, labor unions, and supply chain stakeholders with a broad suite of services, including procurement, strategic consulting, auditing, pharmacy analytics and clinical optimization; and
  • Performance Pharmacy SolutionsSM, a suite of turn-key offerings that enables advisors to quickly cut through the challenges of traditional pharmacy benefit management.

More information on the firm is available at

About Confidio

Confidio is a technology enabled pharmacy consulting firm whose mission is to solve client pharmacy problems today, while keeping an eye on tomorrow's needs. The experience, intellect, and foresight of the Confidio team is supported by proprietary technology that elevates and validates the firm's effectiveness. Today, Confidio serves hundreds of clients nationwide, representing millions of members. Working from locations across the U.S., Confidio experts are strategically situated to be available where and when they are needed by clients and their employee benefit advisors.



PR Newswire

Last updated on: 20/06/2018

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