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Press Release

SalesX Partners with Midwest Dental to Significantly Grow Company

Posted on: 18 Jul 18
SalesX Partners with Midwest Dental to Significantly Grow Company

PR Newswire

FOSTER CITY, Calif., July 18, 2018

FOSTER CITY, Calif., July 18, 2018 /PRNewswire/ -- Digital marketing agency SalesX and its client Midwest Dental, collaborated on multiple B2B and B2C campaigns that helped the dental service organization significantly grow their patient base, add new dental offices, and hire more dentists.

"We selected SalesX as our digital marketing agency because they offered a number of services that we just can't get anywhere else," said Bob Connolly, Director, Marketing & Digital at Midwest Dental. "Our partnership began in 2015 and we have enjoyed year-over-year gains in our consumer and business leads ever since. In addition to multiple PPC campaigns for each of the 210 dental offices in 16 states, we have robust B2B digital advertising budgets for dentist recruiting and new office acquisition."

Midwest Dental uses X-Vault™ from SalesX to intelligently manage accounts in real-time. "Without the technical expertise of SalesX, we'd probably need to hire additional people just to manage all of our campaigns," said Connolly.

"It is rewarding to work with a customer who embraces our Business Value of Advertising Technology™ (BVAT™) philosophy and understands the value of developing digital campaigns that align with their organization's business value and growth aspirations," said Joe Khoei, Founder and CEO of SalesX. "We consider ourselves an extension of the Midwest Dental marketing team who fully participates in our custom process of investing in campaign combinations of ads and keywords that convert. They appreciate the transparency of our automated Google Data Studio dashboard and hands-on project approach in making continuous adjustments to achieve profitable results."

One such custom process used by Midwest Dental is our proprietary  X-Checker™ advanced AdWords Script, which automatically validates the account's 16,000+ ad destination web pages every hour to assure that each page is up and running in an error-free manner. This valuable process helps identify and alert us to any breakages and is impossible to achieve manually.

X-Allocate ™ solves the challenge of 210+ offices that each have varying new patient capacities by week, requiring automatic allocation and distribution of budgets between offices. It helps increase leads to offices that have higher capacities for new patients and decreases leads to offices with lower capacity for new patients.

Midwest Dental also uses X-Multiplier™ that runs multiple campaigns (sometimes 8 or more) for each office, for a total of 1,500+ simultaneous campaigns. SalesX uses advanced AdWords scripts to calculate the budget for each campaign in multiple offices that may change instantly based on fluctuating results and capacity. X-Capacity™ controls budget and lead conversions at two separate levels. 1) a Macro "account level" for controlling the overall budget, and 2) a Micro "office level" for facilitating budget allocation at multiple branches.

About SalesX:

SalesX, an award winner from US Search Awards, is a professional digital marketing agency located in the San Francisco Bay Area, central to Google, Facebook, Apple and SFO. SalesX Data Scientists use X-Vault's™ Suite of Advanced Google Ad Scripts to automatically monitor accounts hourly in advance of challenges, spikes or dips in performance, analyzing causes and comparing to other performance metrics. SalesX provides Search Engine Marketing (SEM), Paid Social, Mobile, Video, Display, Programmatic, Conversion Rate Optimization (CRO), Landing Page Optimization (LPO), and Business Value of Advertising Technology™ (BVAT™) consulting.

About MidWest Dental:

Midwest Dental, based in Mondovi, WI is a dental services organization providing support services to dentists under the Midwest Dental, Merit Dental, Mondovi Dental and Merit Dental brands. Founded in 1968, Midwest Dental has dental offices in 16 states. For more information, visit


Sally White

Jeff Blanchard


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PR Newswire

Last updated on: 18/07/2018

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