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Press Release


Thornton & Ross Ltd
Posted on: 14 Nov 18

Simple Steps: helping people with diabetes take control of their foot health


Huddersfield, UK. 7th November 2018 - Flexitol, in partnership with, have today launched ‘Simple Steps’ (, a new campaign to help support people with diabetes follow a simple, daily routine to manage the condition of their feet and prevent foot health complications that can arise as a result of diabetes. 


Minor foot problems, such as dry skin and callus, can worsen over time and lead to foot ulcers and infections which, if left untreated, can lead to amputation. Recent statistics indicate that, in England alone, diabetes-related lower limb amputations are at a record high of 23 per day2, despite the fact that four out of five of these are preventable.3 A recent attitudinal survey of 1,000 people with diabetes revealed that many were unaware of the need to follow a simple, daily routine which helps to prevent complications which lead to amputation. 1 in 3 respondents were altogether unaware of the risks of developing diabetes-related foot complications, and only 1 in 5 people confirmed that they check the condition of their feet every day.4


“Current statistics demonstrate an overwhelming lack of awareness of diabetic-related foot health complications, which is why Flexitol are delighted to be able to provide a range of educational resources via the ‘Simple Steps’ campaign, free of charge, to the diabetic community to empower them to take control of their foot health.” says Nathan Mooney, Flexitol Brand Manager, Thornton & Ross. “We hope that by providing these tools, we can begin to address the alarmingly high levels of diabetes-related amputations through education, awareness and empowerment for patients to start up a dialogue with the relevant healthcare professionals” he continued.


8 out of 10 people with diabetes reported that they would check their feet on a daily basis if they had a simple routine to follow and expert advice from an HCP on why they should be checking them.4 Flexitol have worked together with to address the lack of easily attainable information surrounding diabetes-related foot health by creating the ‘Simple Steps’ campaign, which aims to deliver much-needed advice to people with diabetes.


"Regularly checking your feet can help to identify changes early and reduce the risk of more serious foot problems happening, such as infection and amputation. Getting into a habit of checking your feet every day at a time that suits you can help to make it stress free.  It's best to let your healthcare team know about any changes to your feet, and any concerns you have, sooner rather than later" stated Dr Campbell Murdoch, Chief Medical Officer -


The full range of freely-accessible resources is now available to all people with diabetes at, and will include:


  • A simple, daily foot care routine for people with diabetes to follow
  • Information on when and how often to visit a healthcare professional
  • An educational diabetic foot care article authored by specialist, Donna Welch, Advanced Podiatrist
  • A downloadable leaflet with information about how a person with diabetes should take care of their feet, including a chart to help keep track of their daily foot care routine
  • A video highlighting the risks associated with diabetic foot health

- Ends -
About the Flexitol range
The Flexitol range helps to protect against callus on the feet of people with diabetes; offering intensive, urea-based moisturisation with Flexitol 10% Urea Cream and Flexitol 25% Urea Heel Balm, which is approved by the College of Podiatry, and is the UK’s number 1 prescribed 25% Heel Balm.5
For further information visit
About Thornton & Ross
Established in 1922, Thornton & Ross grew to become the largest independent pharmaceutical manufacturer in the UK, before becoming part of the STADA group in 2013.
From a base in Huddersfield, West Yorkshire, Thornton & Ross develop, manufacture and supply a growing portfolio of healthcare products including leading brands such as Flexitol, Covonia, Hedrin, Cetraben and Metanium.

1. Flexitol is a registered trademark of Thornton & Ross Ltd.

2. Diabetes UK, Record Levels of diabetes-related amputations, September 2017. Last accessed: October 2018

3. Diabetes UK, Putting feet first, Last accessed: October 2018

4. Results from an attitudinal survey of 1,000 people with diabetes, May 2018. Conducted by 3GEM Research & Insights alongside Thornton & Ross.

5. HSCIC data, June 2018.

Job code: T&R SS 004 10.18. Date of preparation: October 2018

For more information:

Editor's Details

Thornton & Ross Ltd
Thornton & Ross Ltd
01625 664 056

Last updated on: 14/11/2018

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