Pharmiweb ChannelsAll | PharmaCo | Clinical Research | R&D/BioTech | Sales/Mktg | Healthcare | Recruitment | Pharmacy | Medical Comms

Pharmiweb.com RSS Feed Pharmiweb.com RSS Feeds

Advertising

Press Release

ALC Health & Wellness: New HIPAA Compliant Consumer Audience

ALC
Posted on: 19 Dec 18
ALC Health & Wellness: New HIPAA Compliant Consumer Audience Now Available for Digital, Social, Mobile and Offline Campaigns

PR Newswire

PRINCETON, N.J., Dec. 19, 2018

PRINCETON, N.J., Dec. 19, 2018 /PRNewswire/ -- ALC, a recognized leader in the data and identity products and services industry, has unveiled another breakthrough product. The ALC Health & Wellness digital audience is grounded in six years of clinical survey data, provided by millions of respondents. The audience enables marketers to reach consumers based on disease diagnoses, health/wellness lifestyle data, and prevention indicators – and it is HIPAA-compliant.

According to Michael Lombardi SVP of Sales, ALC Smart Data Solutions, "Healthcare spending represents 18% of GDP, but until now, marketers had limited access to high quality audience data. As of today, we've changed that." 

With more than 65 segments to choose from and hundreds of health-related attributes, marketers can target consumers based on major disease states, including heart disease, high cholesterol, diabetes, allergies, arthritis, lifestyle and prevention indicators – or create a custom segment that best suits their needs. ALC Health & Wellness is available across an array of display and mobile platforms, including DSPs, portals and DMPs.

Curated using a process developed and perfected by ALC, the audience leverages ALC's highly successful, proprietary Real-World Data. This approach yields more efficacious data which is fact-based, location-centered, and then scaled using proprietary modeling.

The underlying data found in ALC Health & Wellness has already proven highly effective for pharmaceutical and insurance companies, healthcare professionals, nursing and long-term care services, and drug/retail stores with clinics.

About ALC

Founded in 1978, ALC has grown to become one of the industry's leading privately-held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.

View original content to download multimedia:http://www.prnewswire.com/news-releases/alc-health--wellness-new-hipaa-compliant-consumer-audience-300765097.html

SOURCE ALC

PR Newswire
www.prnewswire.com

Last updated on: 19/12/2018

Advertising
Site Map | Privacy & Security | Cookies | Terms and Conditions

PharmiWeb.com is Europe's leading industry-sponsored portal for the Pharmaceutical sector, providing the latest jobs, news, features and events listings.
The information provided on PharmiWeb.com is designed to support, not replace, the relationship that exists between a patient/site visitor and his/her physician.