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Job Details

Global Campaign Associate Director

Company: Novartis
Location: Ireland Dublin
Reference: 242063BR
Closing Date: 20 Jul 18
Type: Full Time
Salary (£): On Application

Job Summary:

Title: Global Campaign Associate Director, Novartis, Dublin, IrelandJob Summary:Do you want to work for a Global Pharmaceutical company where you will get recognized for your hard work and commitment? Look no further, apply today. Global Campaign Associate Director Novartis, Dublin. ...


Title: Global Campaign Associate Director, Novartis, Dublin, Ireland

Job Summary:

Do you want to work for a Global Pharmaceutical company where you will get recognized for your hard work and commitment? Look no further, apply today. Global Campaign Associate Director Novartis, Dublin.

Key Responsibilities:

•Campaign Development Services, part of the Market Development Service Group within the Commercial Services Practice (GCS) within Product Lifecycle Services (PLS), delivering:
-Launch of multi-channel brand campaigns across single/multiple geographies for major Novartis brands (across all Novartis divisions)
-Creation of insights-driven optimization strategies for in-market products, leveraging Multi/Onmichannel components driving increased brand performance across all channels
-Customization/tactical planning for specific digital marketing needs
•This role is responsible for the smooth and effective management of people and service delivery to ensure smooth execution with a focus on quality.
•To do this you should have a strong background in global/local brand leadership and multichannel excellence, plus an understanding of project initiation, budget control, project tracking and reporting, risk and issue analysis and quality assurance.
•Lead and facilitate Omni-channel workshops with customers of PLS
•The appointed candidate will need to be adept at working within a matrix. They will have to collaborate closely with the Customer Liaison Directors/Managers, design and production teams, and senior level/c-suite pharma execs to ensure their projects are delivered to agreed scope, timings, budget and quality.

The role calls for an individual who can focus on the detail, being thoroughly professional and on top of all aspects of their projects, while being aware of the bigger picture.

•Managing and delivering Campaign Development projects
-Run world wide/local country brand campaign development workshops to define content strategy, KPI’s, determine customer profiles; advise on customer segmentation etc.
-Create, execute and evaluate campaign strategies that reach new customers and increase market share
-Plan campaigns - use market research to understand marketplace and make recommendations on how campaign can reach target audience
-Work with Creative to define overall concept and messaging and/or adapt overarching brand messaging
-Build multichannel/customer touchpoint/campaign journey’s
-Advise on best channels to resonate with target market (eg Remote Detailing, Rep Triggered Email, Campaign mail, social media, web content, display advertising etc)
-Define how overarching messaging will adapt across channels and alternative approaches
-Advice on the best digital platform mix for individual campaigns i.e. NVS channels, phone apps, social media etc.
-Communicate campaign insights - determine the overall value of campaign i.e. if it drives new customers to website does this correlate with a boost in market share?
-Communicate campaign performance i.e. is it meeting KPI’s or do we need to head back to the drawing board.
-Manage and deliver multiple projects for various types of customer projects to agreed scope, timings, budget and quality.
-Work with design and production teams (potentially a mix of internal teams and external suppliers located across multiple geographies) to help define project scope, resource requirements and cost estimates for projects.
-Work with customers’ third party agencies and suppliers to jointly scope, manage and deliver projects when appropriate.
-Use project tools to assign and track issues when appropriate.
-At the start of a project, analyze the areas that could potentially throw the delivery off track, log risks create a mitigation plan and actively mitigate against them.
-Be on top of projects and know the status of timings, key milestones, budgets, resourcing etc. at all times.
-Understand the workings and needs of the customer(s) you are partnered with; have a good understanding of the brands you work on – their definitions, their core characteristics, how they should and shouldn’t behave
-Understand the key technical aspects of the development process for campaign enablement materials as appropriate to your customer.
-Be commercially aware: At all times you should have an idea of the status of the budget of your projects; WIPS should be updated weekly and any variations from budget accounted for and where possible mitigated before they happen.
•Being professional
-Be positive and a force for good in the team – even when faced with difficult problems. Be solutions focused.
•Building and safeguarding relationships
-Build a partnership relationship with your customers; good rapport here is key to success of both the delivery process and customer relationship and satisfaction.
- Be responsible for ensuring that relevant customers and internal team members are kept up to date on project developments:
- Manage conflicts and issues effectively, and seek guidance from your manager on any potentially sensitive or difficult situations.
• Being passionate about your personal development
-Be plugged in to new trends and developments across the industry and particularly within the customer’s sector.
- Understand the different types of available and emerging media, particularly online, including constraints and opportunities presented by each.
- Understand what makes a good campaign or campaign material.

About Novartis:

About the Novartis Global Service Centre in Dublin:

The Novartis Global Service Center (NGSC), Dublin, was set up in 2013 and is located in a state-of-the-art facility on the Merrion Road in Ballsbridge. The center, one of five around the world, delivers a broad variety of services to the Novartis divisions and organizations worldwide. Services offered by the Dublin team include scientific and commercial services, IT, HR Operations and Procurement. There are currently several hundred associates employed at the site with 32 nationalities speaking 28 languages.

The operation is continuing to grow rapidly and has a number of exciting vacancies for experienced high-caliber candidates who are interested in working as part of an international team delivering services globally. Novartis offers a rewarding career and a comprehensive benefits package.

Novartis is a world-leading healthcare company that provides innovative solutions to address the evolving needs of patients and societies. Headquartered in Switzerland, Novartis offers a diversified portfolio to best meet these needs: innovative medicines, eye care and cost-saving generic pharmaceuticals. Novartis is the only global company with leading positions in these areas. Novartis Group companies employ approximately 120,000 full-time-equivalent associates and its products are available in more than 180 countries around the world.

Benefits of Working for Novartis:

Competitive salary; Annual bonus
Pension scheme; Share scheme
Health insurance; 25 days annual leave
Flexible working arrangements
Subsidized dining facilities
Employee recognition scheme

‘I came for the job, I stay for the culture’

#LI-NOV = Novartis

Minimum requirements


-Experience in pharma local and global marketing preferably within a pharma company or from (in part) a creative/digital agency
-Experience of multichannel/digital project
-Deep brand/Therapeutic experience in Pharma
- Must have can do/ get up and go attitude; hands on leader
-Capabilities: Multi-channel and Omni channel strategy design; Tactical design of MCM campaigns
-Influencer; Experienced workshop facilitator in the digital marketing space
-Deep experience in other industry trends and awareness of the enabling technology for Marketing Automation
-Understanding of Multichannel KPIs and techniques to capture the data and reporting insights
-Change management
-Development of Content Strategy
-Ability to guide execution

Novartis are an equal opportunities employer and welcome applications from all suitably qualified persons

Apply for this job: Global Campaign Associate Director

Contact Information:

Address:  Novartis Pharmaceuticals UK Limited
Frimley Business Park
GU16 7SR
Tel:  +44 (0)1276 692255
Fax:  +44 (0)1276 692508
Website:  Visit Our Web Site

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