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Job Details

Ecommerce & Digital Marketing Manager

Company: Thornshaw Recruitment
Reference: KR9969
Closing Date: 07 Jan 19
Type: Permanent
Salary (£): Negotiable

Job Summary:

On behalf of my client, a leading Irish MedTech company, we have an exciting vacancy for an Ecommerce & Digital Marketing Manager. Candidates must have B2C experience within the US markets.


Role Description:
Reporting to the Head of Ecommerce & Customer Experience, the role of Ecommerce & Digital Marketing Manager, North America will be responsible for development and growth of our multi-brand online business in one of our main markets by driving website sales and digital marketing performances. This is a key and challenging role in our Ecommerce team based in our global head office in the west coast of Ireland. 

Key Responsibilities:

  • Responsible for driving profitable sales and improving overall web performances & KPIs on our brand websites
  • Monitoring & reporting on all key metrics on a daily, weekly, monthly and yearly basis; benchmarking to previous periods to constantly learn and improve
  • Managing the digital marketing budget, with a mix of in-house and agency managed channels, constantly optimizing ROI and finding the right balance between awareness / prospection and sales / retargeting Working closely with the Ecommerce team to ensure alignment with the overall Ecommerce strategy, while defining the local elements for the North American market and driving the market as a whole
  • Managing SEO and email marketing channels, with regular newsletters to drive engagement and sales
  • Managing changes on the websites to support marketing activities
  • Optimizing the customer journey using various analytical tools
  • Creating engaging content for our social media channels aligning with the content & social media strategy
  • Ongoing identification, testing and development of new channel opportunities whilst also drive integration with offline channels
  • Working closely with key stakeholders across the business ensuring alignment of business goals

Desired Experience:

  • Proven experience in, and can demonstrate a good understanding of the North American market
  • Previous experience in consumer marketing, with a strong understanding of online acquisition channels, delivering revenue growth
  • Hands on experience managing digital marketing channels with an entrepreneurial approach
  • A track record of optimising customer experience, online journeys and KPIs from brand awareness through to sales conversion
  • Highly focused on driving results and a track record of successful project management and delivery
  • Strong analytical skills and financial acumen
  • Ability to build relationships, co-operate and collaborate with others across internal teams and external partners
  • A natural curiosity, collegiate style and engaging nature
  • A fun loving, free spirited, and friendly approach who can seamlessly fit-in with our existing people
  • Energetic & passionate

Key Skills & Attributes:

  • Previous Agency management experience
  • Previous project management experience
  • Commercial/sales performance drive; sets bold targets, and delivers
  • Entrepreneurial Mind Set motivated and energised by a blend of the innovative/big picture/strategic issues and plenty of operational activities
  • Data led, with strong analytic and numeracy skills
  • Excellent teamwork skills
  • Passionate, fearless and friendly
  • Willing and determined to dig deep, innovate and drive brilliant execution
  • Fuelled and heartened by the prospect of joining a wonderful team of people

Qualifications & Industry Experience:

  • 3rd level degree or equivalent
  • Experience at a mid-senior level working with a consumer brand, ideally but not exclusively within consumer goods, electronics, health, fitness or wellness

For further details on this vacancy contact Katie at +353 1 2784671 or email your CV to Log on to for a full list of available vacancies. Thornshaw is a division of the CPL Group


Apply for this job: Ecommerce & Digital Marketing Manager

Contact Information:

Address:  Head Office
Barton House 6 Old Dublin Road Stillorgan Co. Dublin

Rep. Ireland
Tel:  00 353 (1) 278 4671
Fax:  00 353 (1) 278 4672
Website:  Visit Our Web Site

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