9th Annual eyeforpharma Marketing and Customer Innovation
We're at a crossroads.
On the one hand, pharma marketeers must adopt and master an array of technological innovations to transform customer relationships and better meet rising expectations.
On the other, successful innovation is currently inhibited by our failure to master the basics - with inconsistent multichannel interaction and a low cultural acceptance of non-traditional methods, whether it's digital or education-led initiatives.
Let's build the capability to create new collaborations and partnerships, both internally and externally, to strengthen what's possible yet at the same time deliver on the fundamentals of customer-value. It's no longer a nice-to-have - we must do this or face rapid extinction.