- Global Pharma News & Resources
17-Oct-2019 - 18-Oct-2019

Business Acumen for Medical Science Liaisons


  1. The impact of the MSL role on the success of pharmaceutical brands.
  2. The concepts and analytical tools used in medical planning to decide on strategies and tactics with the highest impact.
  3. KOL engagement: How to identify KOLs, make a solid KOL plan and how to build relationships based on mutual benefits.
  4. How to optimally plan and implement tactics: Advisory Boards, scientific interchange, CME, etc.
  5. How to showcase the impact and value of an MSL, using the Medical Plan and the right metrics.
  6. How to work cross-functionally with your colleagues in Sales, Marketing, Market Access …

Additional Benefits

  • Share best practices and discuss issues with MSLs from other companies.
  • Discussions will help you formulate the added value and the role of the MSL in your individual situation.
  • Return to the office with handy checklists and decision-support tools (e.g. Confrontation Matrix, Advisory Board Checklist, etc.).

For more information, please visit