- Global Pharma News & Resources
04-Jun-2019 - 06-Jun-2019

Digital Pharma Europe

  • Location:
    • Merck Serono S.p.A.
    • Via Casilina
    • Roma
    • RM
    • 00176
    • Italy
  • View on a map

In essence, this year's Digital Pharma Europe is about understanding digital marketing and the evolution of the engagement model in the era of AI. You stand to gain from the only event hosted and developed in partnership with a pharmaceutical company:

1) Innovating your patient support programmes and physician engagement
2) Digital strategy: what is the measure of success
3) Change management and the role of the customer-facing functions (orchestration) Rep trigged email vs. email marketing
4) Breaking down the engagement model: fully digital, traditional, integrated
5) Evaluating your direct to patient strategy
6) Multi-stakeholders approach: integrated channel optimisation
7) Breaking down the data strategy and new engagement models