- Global Pharma News & Resources
12-Mar-2019 - 14-Mar-2019

Market Access Europe at eyeforpharma Barcelona

  • Location:
    • Plaça de Willy Brandt
    • Barcelona
    • Barcelona
    • 08019
    • Spain
  • View on a map

Key Themes Explored in 2019

Build the market access ecosystem:
Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:
Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value:
Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:
Ensure real-world evidence meets payer standards to guarantee decision-making impact

The event will be driven by pharma senior executives and key stakeholders across the industry, including: 

•    Martin Price, VP, HEOR, Market Access and Reimbursement, Janssen
•    Daniel    Jackson, Global Head, Market Access Solutions and Strategy, UCB 
•    Gillian Leng, Deputy Chief Executive Officer, NICE 
•    Giuseppe Rosano, Member CVWP, European Medicines Agency, Consultant Cardiologist, Agenzia Italiana del Farmaco
•    Ruediger Papsch, Senior Director, Global Head Market Access and Pricing Fertility, Merck KGaA


Time: 8:00 am - 3:00 pm