- Global Pharma News & Resources
12-Mar-2019 - 14-Mar-2019

Medical Affairs at eyeforpharma Barcelona

  • Location:
    • Plaça de Willy Brandt
    • Barcelona
    • Barcelona
    • 08019
    • Spain
  • View on a map

Key Themes Explored in 2019

Become pharma’s bastion of value:
Bring in new levels of patient insight and make sure they influence both development and commercial activities

Perfect your field force:
Ensure MSL skills, expertise and digital capabilities are complimentary to external needs in a tightening environment

Because you’re worth it:
Create tangible and relatable KPIs to prove medical’s value and abolish deep-rooted reservations.

Harness real-world evidence:
Educate internal colleagues and external stakeholders with new levels of high-quality scientific product information and understanding

The event will be driven by pharma senior executives and key stakeholders across the industry, including: 

• Pol Vandenbroucke, SVP, Chief Development Officer, Pfizer 
• David Leather, VP, Medical Respiratory Franchise, Salford Lung Study Lead, GSK
• Khair ElZarrad, Deputy Director, Office of Medical Policy, FDA 
• Christopher Keenan, Head, Worldwide Medical Customer Engagement, Medical Capabilities, BMS 
• Christoph von der Goltz, Senior Director, Head of HEOR and RWE, Lundbeck 
• Thomas D'Hooghe, VP and Head, Global Medical Affairs Fertility, Merck KGaA