Pharma Market Access
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These days, both clinical effectiveness and ‘value for money’ are essential and pharma companies must navigate an increasingly complex re-imbursement landscape to make sure the product reaches the patients for whom it is intended. This course provides an introduction to the dynamics and challenges of Market Access in assuring pharmaceutical brands reach the patients.
It will provide those active in, or working with the Healthcare Industry, an introduction to the Market Access dynamics and challenges.