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24-Sep-2019 - 24-Sep-2019

PriMe Pharmaceutical Marketing Workshop

  • Location:
    • Beaumont House Hotel
    • Burfield Road
    • Windsor
    • Windsor and Maidenhead
    • SL4 2JJ
    • United Kingdom
  • View on a map

This is an in-depth strategy module.  The focus is on the practical application of vision and strategy development in organisations.  Whether you are already in a strategic role or you see your career moving to a more senior level and want to add new tools and techniques, this is the course for you.  Covering all the key strategy tools you are likely to need, the format is interactive and relaxed with maximum group work and discussion

Topics covered

  • Development and use of Vision in organisations
  • Interface between organisational and marketing strategy
  • Core elements of marketing strategy
  • Strategy development tools
  • Managing Risk
  • Working through change
  • Differentiation and the single-minded proposition
  • Segmentation and how to optimise customer focus
  • Strategy validation
  • Long-range planning
  • Excellent execution