- Global Pharma News & Resources
10-Dec-2019 - 12-Dec-2019

PriMe Pharmaceutical Marketing Workshop

  • Location:
    • Beaumont House Hotel
    • Burfield Road
    • Windsor
    • Windsor and Maidenhead
    • SL4 2JJ
    • United Kingdom
  • View on a map

This three day module is a thorough immersion in the process, concept and models of pharmaceutical marketing. It is suitable for anyone who is either new to a marketing role, or wants a deeper understanding of the underlying principles. The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly. This is a highly interactive and practical course that builds on a solid base of strategy and runs through all the key elements finishing on execution.

Topics Covered:

  • Overview of pharmaceutical marketing
  • Pharmaceutical marketing strategy concepts and tools
  • Effective market and competitor analysis
  • Increasing impact through effective segmentation & targeting
  • Building competitive advantage through creative product positioning
  • The role and application of branding
  • Designing a well-aligned and impactful marketing & promotional mix
  • Developing true customer insights through effective market research
  • Building an effective and engaging marketing plan
  • Measuring marketing effectiveness
  • Ensuring excellent execution through the extended team