- Global Pharma News & Resources
19-Nov-2019 - 19-Nov-2019

PriMe Pharmaceutical Marketing Workshop

  • Location:
    • De Vere West One
    • Portland Place
    • London
    • Greater London
    • W1B 1PR
    • United Kingdom
  • View on a map

Recommended for anyone working in a role that requires collaboration and alignment with marketing colleagues, including sales, medical, regulatory, finance, market access and health economics.

Topics Covered

  • Introduction to pharmaceutical marketing
  • Overview of pharmaceutical marketing strategy and strategy tools
  • Segmentation and targeting
  • Product positioning
  • Choosing the right marketing and promotional mix
  • Role of market research
  • Structuring a marketing plan
  • Cross-functional Execution