- Global Pharma News & Resources
11-Sep-2019 - 11-Sep-2019

PriMe Pharmaceutical Marketing Workshop

  • Location:
    • De Vere West One
    • Portland Place
    • London
    • Greater London
    • W1B 1PR
    • United Kingdom
  • View on a map

This 1 day course provides attendees with an explanation behind concepts, tactics and trends within digital marketing and explains a process for integrating digital into the overall business strategy and marketing plan. The course also examines the perspective of the customer, other stakeholders including health professionals and external agencies and the unique challenges of implementing digital in the Pharma sector supported by real-life cases-studies to bring the theory and concepts to life.

Topics Covered

  • An introduction to Digital Marketing
  • Building a digital multichannel marketing strategy
  • Google Ad-words and paid advertising options
  • Managing effective SEO strategy
  • Social Media Marketing
  • Email marketing
  • Content Marketing and PR
  • UX, Design and Mobile
  • Measuring digital marketing performance
  • The future of Digital