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24-Sep-2019 - 25-Sep-2019

Principles of Pharma Market Access in Europe

Learn

  1. What Market Access means to the industry and the different categories of payers.
  2. The Market Access systems in France, Germany, Italy, Spain and the UK, and how to compare differences across the EU.
  3. The difference between hospital and retail/primary care decision making.
  4. Understand payers: Their drivers, their perspectives and decision-making processes.
  5. How to develop a Market Access Plan, from pre-phase II up to launch, including strategies and tactics.
  6. How to communicate value in your product story.
  7. How to optimise the Value Dossier to address various stakeholder needs.

Additional Benefits

  • Receive clear schematic overviews of the EU5 national Market Access systems as a resource to reference in your daily work.
  • Theoretical concepts and frameworks are put into practice through real world exercises that prompt thought processes and discussions.