- Global Pharma News & Resources
24-Sep-2019 - 25-Sep-2019

Strategy & Planning for Commercial Launch Success in Pharma


  1. A comprehensive overview of the launch process: From discovery/development up to maturity.
  2. A structured roadmap with detailed steps to plan your full cross-functional launch process.
  3. The 4 launch types: Selecting the right launch strategy based on your brand’s profile.
  4. The market and customer insights that are crucial for defining the launch strategy and plan.
  5. How to use the patient journey and leverage points to define and prioritise customer segments.
  6. How to design an omni-channel launch strategy to engage with the right key stakeholders.
  7. How to organise internally in order to be optimally prepared for launch.
  8. Best practices drawn from real-world examples of successful and failed launches.

Additional Benefits

  • You will be able to put theory into practice during group work on real-world case studies.
  • You will receive handy take-home templates and models.
  • Cross-check your approach and experiences during cross-functional discussions with industry peers.

For more information, please visit