PharmiWeb.com - Global Pharma News & Resources
01-Oct-2019 - 02-Oct-2019

The Strategic Digital Pharma Marketing Course

Learn

  1. How to integrate digital into your overall pharma marketing, sales and medical education strategy.
  2. A step-wise process to define a multi-channel customer engagement strategy.
  3. The 6 multi-channel communication strategies to consider.
  4. The possibilities, impact and best practices of each digital communication channel.
  5. Know how to select the best-suited digital tactics and how to implement them.
  6. Know which KPIs to use to measure the ROI of your digital tactics.
  7. How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
  8. Learn from real-life examples to avoid pitfalls and gain new ideas.

Additional Benefits

  • You will be able to put theory into practice during group work on the Elbonia case, developed by Across Health.
  • Receive Across Health’s training book 'Delighting Pharma Customers in the Omnichannel Age'.

For more information, please visit www.celforpharma.com.