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Event Details


The Strategic e-Medical Affairs Course

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Who should attend?

This workshop is designed for innovative medical leaders who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.


By Attending This Course, You Will

  1. Not miss the opportunities offered by the Internet for digital/cross-channel customer-centric communication in Medical Affairs.

  2. Be able to design a digital strategy for key disciplines in Medical Affairs: medical education, medical information, KOL management, dissemination of data and clinical trial recruitment.

  3. Know how to integrate digital initiatives in a balanced Medical Mix while respecting legal and regulatory guidelines.

  4. Be able to assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities.

  5. Learn from well-metricised examples of successful e-medical tactics for physicians, consumers/caregivers and other new stakeholders.

  6. Be prepared for emerging digital trends that will impact Medical Affairs.



Annelies Swaan

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