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Event Details


The Pharma Brand Planning Course

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Who should attend?

The Pharma Brand Planning Course is highly suitable for marketers early in their career who wish to master the concepts and tools required to generate successful brand marketing plans. It is also beneficial for more experienced managers who want to benchmark and refresh their current practices.


By Attending This Course, You Will

  1. Increase the sales and marketing ROI of your brands by learning how to determine the marketing tactics that will effectively leverage opportunities in the market.

  2. Ensure your future brand marketing plans will logically link marketing tactics to smarter patient / stakeholder insight and analysis.

  3. Know how to design marketing mixes for your brands in “Red Ocean” (highly competitive) markets that are superior to the competition.

  4. Learn how to make the competition irrelevant by creating “Blue Ocean” (highly innovative) market environments for some brands, using value innovation concepts and tools.

  5. Be armed with a box full of handy tools you can use back in the office.

  6. Benefit from Edouard's wealth of experience in training & coaching numerous pharma companies on best-practice pharma brand marketing planning across a wide spectrum of therapeutic and geographical markets.


Annelies Swaan

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