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Event Details


Principles of Pharmaceutical Marketing for Non-Marketing Functions

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Who should attend?

As the course title suggests, this pharma marketing training is specifically designed for non-marketers. In particular: - Executives in medical affairs, sales, market access, public affairs, health economics, business intelligence, etc., who need to understand how their role can contribute to the commercial success of pharmaceuticals. - Executives in finance, ICT, human resources, regulatory etc., who need to understand the marketing function and how the different functional sub-strategies should be aligned with the brand strategy. - Suppliers of professional services to the healthcare industry who need to understand how their services contribute to the commercialisation of pharmaceutical products.


By Attending This Course, You Will

  1. Become familiar with the terminology, concepts and decision making processes of your colleagues in pharmaceutical marketing and know how you can better collaborate towards a common goal: the brand’s success.

  2. Understand the drivers of a pharma brand’s success and how you can contribute to commercial success in an environment that changed dramatically due to market access hurdles, the internet, new influencers and decision makers.

  3. Learn why and how a pharma brand’s success is determined by the synergistic collaboration of several functions with a variety of external stakeholders.

  4. Know how you can align your activities with a brand’s strategy and discover tactical synergies between your function and the marketing function.

  5. Benefit from Edouard's wealth of experience in training & coaching executives in numerous pharma companies on best-practice pharma marketing across a wide spectrum of therapeutic and geographical markets.

  6. Receive Edouard’s book GOOD PHARMA. How Marketing Creates Value in Pharma (Corstjens & Demeire, 2014).



Annelies Swaan

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