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Event Details


FiercePharmaMarketing Forum

Evolving Marketing Strategies: Successful Methods as Prescribed by FiercePharma.

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Who should attend?

Anybody who is interested


ExL Events, in collaboration with FiercePharmaMarketing, is excited to announce the inaugural FiercePharmaMarketing Forum, taking place March 6–7, 2018 in New York City.

This new program features a holistic approach to pharma marketing, integrating traditional approaches and current campaigns with cutting-edge digital work and data-enabled strategies.

Curated to showcase ways to translate big ideas — such as virtual reality, AI, and patient engagement — into action, the program will include expert panels and case studies where speakers from Pfizer, Merck, Facebook, GSK, Regeneron, Takeda and more will share their expertise implementing a full range of marketing techniques. Learn about branded and unbranded DTC, social platforms, reputation marketing, payer and physician contacts, and more.

Topics covered during this two-day, two-track program include:
Secrets of the successful drug launch
Disease awareness campaigns: What works?
Next-gen corporate image marketing
Evolving roles of traditional sales reps and MSLs
Siri, Alexa and the bigger hope for AI: How can marketers use them in pharma?
Marketing off the beaten track
...and much more!


Pharma Professional - Conference - Early Bird Price - Register by 1/19/2018: USD 1795, Pharma Professional - Conference - Standard Price - Register after 1/19/2018: USD 1995, Pharma Professional - Conference - Onsite Price: USD 2095, Solution Provider - Conference - Early Bird Price - Register by 1/19/2018: USD 2195, Solution Provider - Conference - Standard Price - Register after 1/19/2018: USD 2395, Solution Provider - Conference - Onsite Price: USD 2495.


Emily Sternberg

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