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Event Details


Channel Optimization in Pharma Summit

Location: Vienna, Austria

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The Channel Optimisation in Pharma Summit scheduled for the 7th and 8th of June 2018 will bring together industry leaders and experts to discuss the latest discoveries, best practices, and newest technologies regarding Channel Optimisation in the pharma industry.

Sales and marketing practices in the pharmaceutical industry are being disrupted by digital transformation. To stay competitive, businesses not only have to embrace the technology, but understand also the complexity of the industry and its implications for a successful implementation. This Summit will focus on the fact that digital channels are gradually supporting and even replacing traditional channels. But merely adding channels does not translate into a successful sales and marketing model.

Industry professionals will be seeking answers to some of the field’s biggest challenges .including: implementing a successful customer engagement strategy along the patient journey, the concept of a patient focused omni-channel model, and optimising sales and marketing budget through data analysis, to name a few important issues.

It is an honour to host this Summit and it’s a privilege to invite you to partake. We look forward to your participation in June!



Delegate Package - 1995 euros


Victor Tarasov

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