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Event Details


Introduction to Market Access

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Who should attend?

This course has been designed for Professionals working in the pharmaceutical industry, particularly those in Drug Development, Regulatory Affairs, Medical Affairs or professionals working with the pharmaceutical industry, who want to learn about the role Market Access plays in providing access of pharmaceutical brands to patients.


In an increasingly cost-conscious health care environment, pharma companies must make a thorough case for not only the clinical, but also the economic value of their products. These days, clinical efficacy alone is not enough; both clinical effectiveness and 'value for money' are essential to make sure the product reaches the patients for whom it is intended.

This one day course will provide those active in, or working with the Healthcare Industry, an introduction to the Market Access dynamics and challenges.

At the conclusion of this course participants will be able to:

  • Understand the Market Access landscape and the challenges from a Physician, Patient, Payer and Pharma perspective
  • Explain what benefit or improved health outcomes means, including Quality of Life
  • Learn the different types of assessments of evidence for economic evaluations, including Health Technology Assessment
  • Gain understanding of pricing strategies and appreciate the country system differences.


Early Bird Fee: CHF 990.00+ 7.7% VAT (valid until: 03.10.2018) Regular Fee: CHF 1'100.00 + 7.7% VAT (valid after: 03.10.2018) Registration fees include: Course documentation, refreshments, lunch and a course participation certificate. Group discounts available, for more information please contact:


Tamara Kohler

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