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Event Details


Market Access at eyeforpharma Barcelona

Access Europe at Barcelona 2019 will bring together 1300+ executives across key internal functions; in tandem with regulators, payers and HTAs to ensure affordability and enhance patient access

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Key Themes Explored in 2019

Build the market access ecosystem:
Foster genuine payment innovation with stakeholder collaboration to match rapidly increasing treatment effectiveness

Access at Day 1:
Make market access a company-wide imperative, from the start of development through commercialisation

Translate patient to payer value:
Find KPIs which justify pricing models through measuring real patient journeys

Big data, bigger opportunity:
Ensure real-world evidence meets payer standards to guarantee decision-making impact

The event will be driven by pharma senior executives and key stakeholders across the industry, including: 

Martin Price, VP, HEOR, Market Access and Reimbursement, Janssen
Daniel    Jackson, Global Head, Market Access Solutions and Strategy, UCB 
Gillian Leng, Deputy Chief Executive Officer, NICE 
Giuseppe Rosano, Member CVWP, European Medicines Agency, Consultant Cardiologist, Agenzia Italiana del Farmaco
Ruediger Papsch, Senior Director, Global Head Market Access and Pricing Fertility, Merck KGaA

Time: 8:00 am - 3:00 pm


James Mackintosh

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