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Do you consider SEO when you write your Job adverts?

Posted on: 06 Aug 14

Summary

Gone are the days of cutting and pasting the job description and pretending it’s a job advert. So here are a couple of tips…



If not, you should
Gone are the days of cutting and pasting the job description and pretending it’s a job advert. So here are a couple of tips...

Firstly, the Job title is the most important element of the whole advert, often it will appear as the title of the page on which it appears, so making your job title “Senior Clinical Research Physician” is far better than “Great new opportunity for a Senior Clinical Research Physician with a minimum of 5 years experience” as its more likely to be searched for and therefore more relevant in the search results. Adding superlatives should only be part of the summary text or main body.

Then there are keywords. Think about what candidates are likely to be searching for. Not just on a job board such as www.PharmiWeb.com , but on Google too. Keep in mind variations of job titles and abbreviations, and make sure that they are included within the advert.

Avoid company specific job titles that mean nothing to the outside world. A job title of “HTDG level 4” is not likely to get much response - if nobody other than the hiring manager knows what it means!

I always recommend putting a short list of keywords/keyphrases at the bottom of the job description, just to ensure that those words are within the advert. Don’t go mad - and definitely don’t needlessly duplicate words (like putting “clinical research” 12 times) - as this will most likely count as SPAM and have the opposite effect.

If you follow these simple ideas, hopefully you will get improved responses on PharmiWeb.com and any other site the job advert appears

Happy Posting
Mike

Mike Wood - Pharmiweb editor

Last updated on: 06/08/2014 13:12:52

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