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Tired of Twittering? 21,000 Pharmaceutical executives opt for business over social.

Posted on: 08 May 09


There has been no shortage of conversation lately about current problems facing the Pharmaceutical industry...

There has been no shortage of conversation lately about current problems facing the Pharmaceutical industry. Communication is vital to work through the current economic crisis and unite in this unreliable climate. Time management is a constant battle for executives who are now turning to online networking sites to liaise effectively and efficiently with their peers. Communities such as Facebook, MySpace and Twitter are a fantastic resource to all, socially - But what are the true business benefits?

MeettheBoss has found the need to create a business platform purely for these executives.
“Social networking sites are great to catch-up with old friends, share photographs, music and links but in this climate does the executive community have time for this?” Asked Spencer Green CEO of “Credit isn’t the only casualty of the crunch: time is another scarce resource for executives, they need immediate value when online” and reports show he is right with 21,000 pharmaceutical executives flooding to his business site for answers.
The industry is faced with the effects of the global recession, as now there is a dangerous combination of falling revenues and spiraling costs. The executives are looking for ways to cope with the current decline in activity, whilst looking for measures to cut production costs. It is necessary for the industry executives to come together and discuss future plans in this highly volatile market. first launched for the financial services sector in 2008 and has just unveiled a new and improved version – redesigned with increased functionality and features, and specifically launched to aid Pharmaceutical professionals. Free Video Roundtables, Executive Broadcasts and “smartwords” – an intelligent spine around which the whole site sits, are just some of the new functions for the executives to communicate. 2.0 has acted on the feedback from its core users to make sure that their time ‘on site’ is maximized. “We have added the functionality they wanted and kept the best of what we already offered: instant access to a network of your peers.” Harlan Davis the site’s director. “A very cool new central console ‘feeds’ members specific content, people, and broadcasts based on their activity across the site – from the weather where they are, or where they are going, to tweets, blogs, contacts, and their favourite newspaper. It’s the ultimate aggregator.”
Rolling out with the new version is an upgraded version of MeettheBossTV, the online television channel dedicated to business leaders.
Members can pick up leadership lessons and business learning from key industry executives. The first week will feature John Earley, global head of lean and supply at AstraZeneca and Steve Dreamer, VP and head of engineering at Novartis.
21,000 pharmaceutical executives seem to agree that sites like MeettheBoss are the future of Web 2.0. Experts predict this new way of business networking is the only way forward for the pharmaceutical industry as time is running out to create an economic turnaround. It is imperative that the executives can speak in a secure area with the most influential figure heads at their fingertips.

Fred Beadon

Last updated on: 27/08/2010 11:40:18

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