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What does a Brand Manager do?

Posted on: 26 Nov 12


What does a Pharma Brand Manager do and what skills do you need to become one?

The Brand Manager is typically the person who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness for a specific product. The brand manager is responsible for a product's overall image, and they typically control most of the major aspects of the marketing for a product or product line.

The brand manager ensures that all marketing activities do not deviate from brand guidelines, and reinforces brand equity.

The seniority of the brand manager's role varies accross companies, from being part of the Marketing Director's job, to being part of a brand team reporting to a Senior Brand Manager

A typical Brand Manager role includes:

  • Product line management
  • Sales and Marketing strategies
  • Budget management
  • Recommendations on packaging, pricing, positioning and promotion
  • Close Interaction with agencies
  • Developing and implementing tactical and strategic marketing plan
  • Ensure all marketing materials are current and appropriate, as well as effectively communicated

To be a brand manager, you will normally need:

  • To be degree qualified (normally marketing or pharma related)
  • To have previous experience in pharma sales
  • To have an understanding of medical conditions appropriate to the brand
  • To have marketing experience in the pharmaceutical industry
  • To have excellent communication skills

Check out the latest Pharmaceutical Brand Management Jobs here

Mike Wood

Last updated on: 26/11/2012 11:24:10

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