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What does a Brand Manager (BM) * do?

Posted on: 12 Sep 13


What does a Brand Manager (BM) * do?

Typically, a Brand Manager:

  • Reports to, and receives instructions from, the Business Development Manager (BDM);
  • Develops marketing plan(s) for his product(s) and implements marketing strategies through the effective use of the Sales Representatives;
  • Conceptualizes and designs promotional materials for his product(s);
  • Evaluates and comments on proposed clinical trials for his products;
  • Periodically meets with top opinion leaders and establishes good rapport with them;
  • Develops teaching syllabus for new Sales Representatives and conducts training;
  • Periodically meets with the Sales Representatives under his care and initiate the updating and enriching of their product knowledge;
  • Updates the rolling sales forecast at the end of each month; and
  • Performs other duties that may be assigned to him by the BDM.

  • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, zoology, and medical technology;
  • Preferably with some units in courses related to marketing or business;
  • Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, or Sales Representative, or Sales Supervisor.

A Brand Manager, after at least 5 years, might progress to become as Business Development Manager , or Sales Supervisor.

*A Brand Manager is also known as Product Manager in some companies.


Mike Wood - Pharmiweb Editor

Last updated on: 12/09/2013

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